Web design is the most critical and one of the most overlooked activities to a strong Internet marketing campaign. With a car you can have the best engine ever but if you don’t have a frame and body to pull it all together, it’s basically useless. There are four specific pieces to a well designed website that can not only extend your brand online but can also get you found and help you sell more. These pieces are Functional Design, Aesthetics, Performance, and Architecture.
Did you know smaller type encourages focused viewing behavior when larger type encourages scanning. Too many times companies don’t take a strategic approach to how content is displayed on their website. Are you forcing potential clients to wade through the garbage to buy from you or are you making it easy?
Your brand has its own personality and that needs to come through to visitors on your website. If your brand isn’t coming through, you’re potentially missing out on clients who want to align themselves with a company like yours.
Have you ever been to a website that takes entirely too long to load? It’s a bad user experience and Google knows that. That’s why performance is a ranking factor with Google and why it’s critical step in web design.
Architecture includes how you manage the content on your site, how it’s displayed to users, and tracking visitor movements into sales conversions or lost opportunities.